The 2018 Burberry Her fragrance campaign, captured in its official commercial spot, stands as a significant moment in the brand's history. More than just an advertisement for a new perfume, it’s a carefully crafted narrative reflecting a contemporary vision of femininity, independence, and effortless chic. This article will dissect the commercial, exploring its visual language, the music choice, the casting of its star, and its overall impact on the perception and sales of the Burberry Her fragrance. We'll also examine the wider context of the fragrance within the Burberry perfume portfolio, exploring its place among the best-smelling women's Burberry perfumes and its impact on the brand's new perfume launches.
The commercial, readily available online (and searchable under terms like "Her Burberry profumo spot 2018," "Official commercial spot fragrance Profumo Parfum Perfume," "Anuncios de perfumes - annonces de parfums - perfume ads - Werbung f."), immediately captivates with its vibrant aesthetic. It’s a far cry from the more traditional, staid perfume advertisements of the past. This is a bold statement, reflecting the fragrance itself, which deviates from some of Burberry's more classic scents. Instead of relying on overtly luxurious imagery, the 2018 Her campaign opts for a youthful, energetic, and slightly rebellious spirit. This resonates perfectly with the target demographic – young, modern women who appreciate both classic style and a contemporary edge.
The visual storytelling is crucial. The commercial doesn't simply show the perfume bottle; it uses it as a prop within a larger narrative. The setting is dynamic, transitioning between various locations, each reflecting a different facet of the "Her" persona. We see scenes of bustling city life, intimate moments of friendship, and glimpses of personal reflection. This multifaceted approach avoids a stereotypical portrayal of femininity, instead presenting a complex and relatable character. The quick cuts and energetic pacing keep the viewer engaged, reflecting the vibrant and multifaceted nature of the fragrance itself.
The music plays a pivotal role in setting the tone. The soundtrack is carefully chosen to complement the visuals and evoke a sense of effortless cool. It’s typically upbeat and contemporary, avoiding anything too saccharine or predictable. The music selection underscores the campaign's modern and independent spirit, aligning perfectly with the overall message. This strategic choice of music is a key element in making the commercial memorable and impactful. The soundtrack is not merely background noise; it actively participates in the narrative, enhancing the emotional impact.
The casting of the commercial's star is equally significant. Burberry's choice of model and actress reflects their understanding of the target audience. The actress chosen embodies the spirit of the fragrance: confident, independent, and effortlessly stylish. She's not simply a pretty face; she projects a personality that aligns perfectly with the brand's image and the fragrance's intended message. This thoughtful casting choice helps to establish a strong connection between the perfume and its ideal consumer. The actress becomes a visual embodiment of the "Her" persona, making the fragrance more relatable and aspirational.
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